Lush Summer Showcase

Lush Cosmetics

The Event: In July 2023, Lush Cosmetics wanted to foster corporate alignment across North America, Europe, Australia and Asia for the upcoming holiday season. To accomplish this, Lush planned an event that would allow them to livestream important updates about the company, including introducing the Halloween and holiday lines. KindCo was brought on to help the Lush Team with the event design, including a custom-built livestream set, logistics of the event setup and take down, and decor. 

The Format: The Lush team provided an event brief to KindCo for the internal event. There were three core components - the conference zone, the product showroom, and the livestream set. KindCo worked alongside Lush’s Travel and Events Team, Lush’s Vancouver team, and the Evergreen Brickworks Events Team to create inviting environments for the ‘Summer Showcase’ attendees. The event space had five zones: the presentation stage, the product showcase floor, a Halloween-inspired corridor featuring Halloween products, a clothing exchange, and a livestream set. We used live plants throughout the venue to make the meeting spaces more welcoming and to align with the overall conference theme. Post-event, the potted plants were donated to staff.

For the Halloween corridor, we coordinated special effect lighting and props to bask the zone in a spooky green glow. On the showroom floor, KindCo assisted in designing various engagement tactics, from a match the scent game to a history of scents display. 

We worked closely with Hemlock printers to ensure the materials selected for all onsite signage were recyclable and made from sustainable materials. 

We used oversized, 5ft flowers and 4ft light-up marquee letters spelling WE SMELL for a fun team photo opportunity.

Sustainability was top of mind throughout the planning process, and event elements were carefully selected to ensure a minimal eco-footprint. Most materials were multi-use (rental) or giftable, and the remaining items were made of recyclable materials, reducing the environmental impact of the meeting. 

Event Partners:

• Evergreen Brickworks

• Hemlock Printers

• Divine Furniture Rentals

• Taylor Group