Consumer Engagement
There is power in experience. Experiential marketing gives people an opportunity to connect with your brand firsthand.
Designing a meaningful brand experience can help strengthen your connection with your customers and potential customers. Experiential marketing has to power to change perceptions, open up dialogues, educate and inspire.
Brand engagement is key to improving the talk value of your brand. Word of mouth is still one of the most powerful tools for gaining new customers.
Experiential Marketing
Experiential marketing at KindCo is about creating immersive, emotionally resonant experiences that connect people to brands in meaningful ways. As a Vancouver-based brand engagement consultancy, KindCo specializes in designing events and campaigns that foster genuine human connections, whether it's with employees, consumers, or communities.kindco.ca+3kindco.ca+3kindco.ca+3
With over 17 years of experience in event management and brand engagement, KindCo brings a wealth of expertise to every project. Their approach is rooted in understanding the unique needs and values of each audience, ensuring that every experience is tailored to resonate deeply and authentically.kindco.ca
KindCo's services encompass a wide range of experiential marketing initiatives, including corporate events, employee engagement programs, community gatherings, and consumer activations. They emphasize the importance of creativity, strategic planning, and environmental consciousness in all their campaigns, aiming to deliver not just memorable events but also meaningful impact.
By focusing on the art of gathering and the power of human connection, KindCo helps organizations build trust, enhance engagement, and create lasting impressions that go beyond traditional marketing efforts.
It’s not easy to capture people’s attention. Creating engagement tools to showcase your product features or messaging helps to draw consumers in. Whether it’s an in-store display, trade show activation, or brand activation, having the right engagement tool can be the difference between people walking by or stopping to learn more.
Areas of Expertise:
Creative ideation
Prototype and concept design
Production of engagement tools
Activation of brand engagement tools
Brand Engagement Tools
Experiential Events
There are many types of experiential events, but most full under these two categories:
Brand lead events (pop-ups, private/VIP events etc.)
Sponsored events (bringing your brand presence to an existing event)
From developing your event strategy, including event schedule or tour planning, to event execution and metrics tracking, we specialize in creating memorable brand experiences.
Areas of Expertise:
Creative concept / Ideation
Developing an event strategy (location/event research and outreach)
Tour planning (Summer tours, holiday tours)
Event management (onsite management, event staff recruitment and management)
Trade Show Activations
Depending on your business, trade shows can be a critical new business tool. Investing in a trade show booth that has stopping power will drive higher brand engagement and help to drive sales leads. Today, consumers expect more than a table with some pamphlets when they attend trade shows. Successful trade show activations draw consumers in through compelling designs and engagement tactics.
Areas of Expertise:
Tradeshow booth design
Tradeshow booth production
Tradeshow research & strategy
Tradeshow management, logistics and event execution
Sampling Campaigns
Product demos can be a great way to gain new brand fans. People who have trialed a product are more likely to purchase, particularly in the consumer goods industry. Finding unique ways to demo a product can help make a deeper brand impression.
Areas of Expertise:
Development and execution sampling strategies
Staffing recruitment and management
Production
Experiential Production
With over 15 years of experience in producing experiential brand activations, we understand the importance of a well-thought-out production plan. From ensuring the right materials are selected, Pantones are matched to accounting for weight, safety, ease of set up, and durability, it’s all in the details. Whether you are creating a festival booth, in-store display. trade show booth, mobile brand activation or a pop-up event, having a trusted production partner is key.
Areas of Expertise:
Creative concept & ideation
Material selection
Logistics planning
Fabrication
Delivery and set up / tear down
PR Stunts & Events
Experiential marketing and PR are a great pair. Experiential marketing can provide engaging stories and compelling content that can be used hand in hand with public relations.
Area of Expertise:
PR stunts (ideation, production, activation)
PR events (ideation, production, activation)
Would you like to connect about your experiential marketing needs? Let’s talk.
Experiential Marketing Frequently Asked Questions
Q: What is experiential marketing?
Experiential marketing is a strategy that engages audiences through live, interactive experiences — helping people connect with a brand in a real, memorable way. At KindCo, we create gatherings that aren’t just events — they’re intentional moments of connection that align with your brand’s values and build lasting relationships.
Q: How is experiential marketing different from traditional marketing?
Traditional marketing tells people about your brand. Experiential marketing invites them to live it. It's about immersing people in experiences that evoke emotion, spark conversation, and encourage authentic engagement. Think less about ads, more about connection.
Who is experiential marketing for?
Any organization looking to deepen relationships with employees, customers, or communities. Whether you're hosting a town hall, launching a new product, or building employee culture — experiential marketing helps you do it in a way that resonates.
What types of brand experiences does KindCo create?
From internal employee engagement events and workshops to brand activations and public pop-ups, we specialize in gatherings that foster trust, collaboration, and purpose. Every event is custom-designed to reflect your goals and the unique people you’re trying to reach.
Why is human connection at the core of your approach?
Because it's the most powerful tool you have. People remember how you made them feel — and when you create spaces where they feel seen, heard, and valued, you build loyalty that lasts. At KindCo, we believe the future of marketing is human.
What results can we expect from experiential marketing?
Increased engagement, stronger brand trust, and deeper emotional connection. We also help you measure what matters — from qualitative feedback to engagement analytics — so you can see the impact long after the event ends.